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TrueSellerPrice

Free · No sign-up · Runs in your browser

Know your true selling price on every marketplace

Commissions, payment fees, shipping and VAT quietly eat into every sale. TrueSellerPrice shows exactly what you keep, the lowest price that still pays, and how you stack up against competitors.

Selling price$19.08
  • Product & shipping costs$8.60
  • Referral fee$2.86
  • FBA fulfillment fee per unit$3.80
  • Your profit$3.82
Margin20.01%
Example: an $8.00 product with $0.60 freight and a $3.80 FBA fee, priced for a 20% margin after a 15% referral fee. Calculated by the same engine as the calculators; break-even is $14.59.

A calculator for your marketplace

Each one knows how that platform charges, in the local currency and with local VAT. Local pages are written in the market's language.

Platform names are trademarks of their owners. TrueSellerPrice is independent and not affiliated with or endorsed by any marketplace.

How it works

  1. Pick your marketplace

    Each calculator knows how that platform charges: on which price, with or without VAT, per order or per item.

  2. Enter your costs

    Product, packaging, shipping, advertising and monthly fees, in your currency.

  3. See your true price

    Break-even, minimum and target prices, with a line-by-line breakdown of every sale.

Compare with similar products before you cut your price

Enter the prices you see for the same product. You get the lowest, median and average total, your rank, and the profit you would keep by matching each competitor. If matching would take you below your minimum margin, you see it straight away.

In this example the seller at $19.99 ranks 4 of 5; matching the cheapest offer would still leave $2.89 per unit.

Try the comparison
Competitor totals vs your price (example)
your minimum $16.54you $19.99
$15.00$23.00
  • Competitor
  • Your price
  • Your minimum

Built for sellers who want the real number

  • Every fee, on the right baseCommission on the item, the order total, with or without VAT; fixed fees, minimums and tiers, the way each platform applies them.
  • Compare with similar productsType in competitor prices to see your rank, the median and what matching each offer would earn you.
  • Explained, not just calculatedEvery result shows how it was reached, and our guides explain margins, markups and break-even pricing with worked examples.
  • Private by designNo sign-up and no tracking of your numbers: the calculations run in your browser.

Frequently asked questions

What does TrueSellerPrice do?

It works out the price you need to charge to cover a marketplace's fees, your costs and the profit you want, and shows how your price compares with competitors. Each marketplace has its own calculator with that platform's fee structure.

Is it free? Do I need an account?

Yes, it is free and no account is needed. The calculators run entirely in your browser; nothing you type is stored or sent to our servers.

Which marketplaces are covered?

Amazon, Etsy, eBay and Shopify, plus Trendyol and Hepsiburada (Türkiye), Kaufland (Germany), Cdiscount (France), bol.com (Netherlands and Belgium), Allegro (Poland), Mercado Libre (Mexico), noon (UAE and Saudi Arabia) and Rakuten Ichiba (Japan). The general calculator works for any other channel.

Where do the fee rates come from?

Rates are never filled in silently. Where a platform publishes one typical rate, a button loads it with the date it was checked and a link to the official page. Where rates depend on the category, you enter your own rate from your seller panel.

Price your next product in a minute

No account, no spreadsheet. Enter your costs and see the price that works.

Open the free calculator
Marketplace Fee & Profit Calculators for Online Sellers | TrueSellerPrice