Pricing guides for online sellers
Short, practical answers to the pricing questions sellers ask most, each with a worked example calculated by the same engine as our calculators.
How much should I charge to make 20 percent profit on Amazon?
Why adding 20% to your cost is not enough, and how to solve for the price that leaves a 20% margin after Amazon fees.
How to calculate a target selling price with shipping and fees
A step-by-step method for pricing when fees are charged on the order total, including the shipping you charge.
What is the minimum selling price to avoid a loss on Etsy?
Work out your Etsy break-even price from listing, transaction and payment processing fees.
How to compare your product price with competitors on Amazon
Compare like for like (total price, delivery, condition) and check what matching a competitor would earn you.
Margin vs markup: the difference that changes your price
Margin is profit over price, markup is profit over cost. Mixing them up is one of the most common pricing mistakes.
Why cost-plus pricing fails when fees are a percentage of the price
Percentage fees grow with the price you set, so a fixed markup on cost under-prices. Here is how to price instead.